No Prime Time blog

Online video advertising business news

Filed under: Uncategorized — cristi February 3, 2009 @ 8:01 am

Clickz.com wrote on 15th of January about the Pubmatic AdPrice Index that shows prices for Internet display advertising in the fourth quarter have dropped significantly from the same period last year. The price for advertising on Web sites of all sizes dropped by about 53% from Q4 2007 to Q4 2008.

AdOperatinsOnline.com wrote on 22nd of January about the release of the AccuStream research. The study reveals that online video gross media spend totaled $2.12 billion in 2008, up 36% over 2007, and forecast to continue double-digit increases through 2010 at a moderating rate.

The research report, Online Video Media Spend: 2003 – 2010, calculates multiple ad sales components corresponding to annual growth 2003 – 2010 by avail unit: pre-roll (short and long-form execution), In-banner video, overlays, in-game, podcast, player display and skins.

The same website wrote on 28th of January about a study made by The Fournaise Marketing Group that shows that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers.

TechCrunch wrote on 21st of January about the fact that YouTube will let big content partners bring their own ads. So far, most of the ads have been contextual overlay ads sold and served up by YouTube. Currently very few media partners are able to sell their own ads on YouTube, but industry sources expect that this program will soon be expanded to more big media partners, possibly before the end of the first quarter.

On the 29th of January comScore released the 2008 Digital Year in Review report that ranks the 20 fastest-growing Web properties. The first five fastest-growing sites are Break Media (+279%), Glam Media (+144%), Infospace Network (+134%), NetShelter Technology (131%) and Everyday Health (+121%).

The same report shows that the number of display ads served in the U.S. is actually slightly down from a year ago. Even so, comScore estimates that 4.5 trillion ads were served to U.S. consumers last year. That comes to 2,000 ads per month per person.

TechCrunch announced on 29th of January that YouTube has made it easier to add annotetiond to the video. Annotations, which were introduced to the site last June, consist of little grey popups that can include standard text boxes or speech bubbles, or offer interactive links to other clips.

This week`s headlines

Filed under: Uncategorized — cristi January 12, 2009 @ 9:53 am

TechCrunch wrote on 8th of January about the release of the a study from Jordan Edmiston Group that estimates that 88 percent of the publishing and advertising industry’s revenue growth over the next years will come from database & information, B2B online media, consumer online media and interactive marketing services.

The same day AdOperationsOnline wrote about a new report released by the Online Publishing Association. The study reveals that advertising effectiveness scores on quality, original content sites, were numerically higher than on the web in general or on portals.

AdOperationsOnline wrote on 9th of January about the fact that comScore released the November 2008 data showing that U.S. Internet users viewed 12.7 billion online videos during the month, representing an increase of 34 percent versus year ago.

TechCrunch wrote on 10th of January about the shut down of Flektor and SpringWidgets plaforms by Fox Interactive Media.

Online video business headlines this week

Filed under: Uncategorized — cristi December 17, 2008 @ 5:02 am

AdOperationsOnline.com wtote on December 16th about a new ABI Research Brief on location-based advertising that describes the types of location-based advertising, the latest trends, drivers, and barriers, and the ecosystem. ,,Location-based advertising is gaining momentum as a new advertising medium. It provides more targeted and efficient marketing tools for advertisers and represents an additional revenue source for location based services vendors, allowing them to offer free ad-funded navigation and LBS services that stimulate uptake and/or increase their profitability” stated the OnlineOperationsOnline.com article.

TechCrunch.com wrote on December 16th about the new look of CBS TV.com The overall look of the home page is similar to Hulu but the show pages are different.

LostRemote.com wrote the same day about the fact that Detroid papers are cutting home delivery to 3 days each week.

On December 15th, TechCrunch.com wrote about the fact that YouTube launched this years Davos World Economic Forum contest. This year, Youtube is back with a new format called The Davos Debates were the users are asked to answer one question. The winner will be chosen by a panel of experts based on overall originality and creativity, offering tangible solutions and popularity of the video based on views and ratings.

TechCrunch.com wrote on December 13th about the fact that uvLayer updated its enhanced media sharing webtop. UvLayer is a startup that has built an intuitive webtop for sharing YouTube videos. The new site induces a host of new features, including support for more IM networks and Flickr search.

Online business healines this week

Filed under: Uncategorized — cristi December 4, 2008 @ 6:57 am

TechCrunch wrote yesterday about the fact that YouTube has added a search bar above embedded videos.

The same day, TechCrunch wrote about a new study released by comScore that shows that online holiday sales seem to be picking up. On Cyber Monday, online sales were up 15 percent from last year, but, overall, online sales in November are still down 2 percent.

Streamingmedia.com wrote on December 3rd about the fact that online video companies raised over $75 million in VC money in the past 60 days.

AdOperationsOnline.com wrote on December 3rd about the comStore study about PC&mobile Internet usage in the U.K. The study shows that 25 percent of the total population accesses the Internet via a mobile device and the total number of PC Internet users in the U.K. is close to 70% from the total country population.

New study about Online Ad Growth and other news from the online video advertising industry

Filed under: Uncategorized — cristi November 24, 2008 @ 5:16 am

On the 22nd of November, TechCrunch wrote about the fact that YouTube launched its live-streaming system in front of a live- audience of 3.000 people and millions tuning in worldwide.

IAB and PriceWaterhouseCoopers released on the 20th of November the quarterly report on U.S. online advertising revenues. For the 3rd quarter of 2008, the study estimates that advertising revenues were almost $5.9 billion (increasing with 11% from the 3rd quarter of the year before).

The same day, TechCrunch wrote about the fact that YeldBiuld launched its self-serve ad optimization platform that helps users manage multiple ad networks.

TechCrunch wrote on the 19th of November about the fact that Russian media conglomerate Gazprom Media bought the Russian video sharing site RuTube. Rumors about this business started in June 2007 and the price is estimated to be in the 15 million range.

More about online video advertising industry

Filed under: Uncategorized — cristi November 7, 2008 @ 7:28 am

We are working hard on NoPrimeTime and we hope to offer you more information soon but until then let’s see what has happened lately in the online video advertising business.

LostRomote.com wrote on Wednesday, the 5th of November about the fact that the election set new online records. At 11 p.m e.t., when Barack Obama was declared winner, Akami (that hosts many of the top news sites) registered 8.572.042 visitors per minute.

TechCrunch wrote on 3rd November about the fact that Y!Live, the video streaming site from Yahoo will effectively stop broadcasting on December 3.

On the same day, MobileCrunch.com wrote about a study released by The Kelsey Group that shows that 18.9$% of mobile consumers in the U.S.A. are using smartphones and 49.2% are planning to buy one within the next two years.

TechCrunch also wrote on 4th of November about the use of holograms at CNN. The network has created green-screen virtual-set environments that was set up in mobile trailers outside the Obama and McCain headquarters and used a mix of mechanical and infrared camera-tracking technology to create a realistic holographic image of the correspondent on the floor of the “Situation Room” set in New York.

The same day, TechCrunch wrote about the fact that Mobuzz, a popular online show has asked users for a donation of 5 euro for sustaining the site until it can get more funding.

Online Video Advertising News

Filed under: Uncategorized — cristi August 21, 2008 @ 2:26 am

This are the major news in Online Video Advertising from last period:
On 11th August TechCrunch wrote about wrote about the changes in the management team at YuMe Video advertising network. YuMe is bringing the canadian Michael Mathieu, former President at Freedom Cummnunications. Founding CEO, Jayant Kadambi stpped down to the president position.

LostRemote wrote on 12th August about a report by Parks Associats that says online video viewed on TV sets will lead to an explosion of costumer spending of $6 bilion by 2013. Read more about this study here.

On 13th August TechCrunch wrote about Lehmnas report that reveals a growth of $20 billion for online U.S. Advertising by 2012. Online video ads are the hottest area of growth which will reach $1.1 billion this year (up 63%) and more than double to $2.4 billion over the next two years.

In the same day, TechCrunch also announced that Qiq will enable live video streaming from 3G iPhone. Unfortunately, the application isn’t available through Apple’s sanctioned App Store, so users will need to jailbreak (hack) their iPhones to use it. Read more from here.

LostRemote announced on 15th August that local TV ad spendings dropped 6.1% for the second quarter compared to last year. Network ad spendings was down 4.8% for the quarter but syndicated TV was up 9.1%. Learn more about this from here.

Also, on 15th August TechCrunch announced that Google turns on after two months of testing AdSense for Feeds. The ads are contextual and come in different sizes and formats.

TechCrunch also wrote that day about a system that fixes video with photographs. The system was developed by students at the University of Washington and uses still photographs or one single frame for a video to automatically improve video.

On Monday, PaidContent.org announced that newspapers online the ad revenues droped in the second quarter. Trivune is down with 4%, AH Belo 11%, EW Scripps 8% and Lee Enterprises with 9.1%. Read more from the article on PaidContent.

Latest news from online video industry

Filed under: Uncategorized — cristi July 1, 2008 @ 6:03 am

 LostRemote.com wrote yesterday that NBC will offer 2200 hours of live video during the Beyjing Olympics. The only limitation it that events that will be televised on NBC will not appear online until after they air.

LostRemote also announced on 30th of June that Family Guy creator, Seth Farlane has teamed with Google to distribute a new internet-only cartoon series. The series will be distributed using AdSense targeting.

New Y Combinator start up Posterous launched on 28th June and it is believed to be the simplest blogging platform to date. To create a blog on Posterous you just have to e-mail somting to post@posterous.com. Read more about on TechCrunch.

On the 27th of June TechCrunch wrote about the launch of Elevator Pitchers, a site for startup CEOs and founders to upload a 60-second video explaining what their companies do and how they make money. Read the entire article here.

Google announced on 27th June its odd Google Media Server. This i sa Windows app that finds photos, music and video an makes them available to DLNA devices (PlayStation 3, Xbox 360 or Media Center PCs).

TechCrunch on 26th June that after CNNs IReport or GroundReport that MySpace has partnered with NBC News and MSNBC.com to launch its “Decision ‘08 Convention” contest, which will offer two MySpace users the chance to attend and report from either the Republic or Democratic national convention.

More news about online video industry

Filed under: Uncategorized — cristi June 10, 2008 @ 10:37 pm

 TechCrunch anounced on 9th of June that the popular video newx blog GigaOM has lauched a new TV station, NewTeeVee. The site contains various videos from sites like YouTube, Blip, etc.

Also TechCrunch wrote on the same day about Viewzi, a visual search site. Viewzi wants to correct the problems that traditional visual search engines like the fact that they are suited for a few specific kinds of queries. Viewzi draws its flexibility from its “views”, each of which is essentially a customized search aggregator. After entering a search term, Viewzi tries to figure out what you’re looking for, and presents the results in an appropriate view.

LostRemote announced on 9th of June the launch of the new 3G iPhone. The new iPhone will have build-in GPS and Microsoft Exchange support and the prise will be substantialy lower that the previous costing only $199 for the 8GB model and $299 for the 16GB model.

The New York Times wrote on 9th of June about the digital transition from mainstream TV to digital sub channels and online video. Read more here.

Advertising age announced on 8th of June that YouTube preferred content partners will soon be able to sell ads on their own content. The spoils would be split between Google and the content creator in a revenue share agreement.

Also on tht 8th of June LostRemote wrote about a new social network concept that instead of being beared to an individual focuses families. The network will be developed by Disney and will roll out this summer. The site will also weave in editorial content – making it more than just social networking.

Microsoft CEO Steve Ballmer spoke with Washington Post editors and reporters about the future of media. “In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion,”. Read more here.

Streaming Media East Conference, iCue and growing mobile TV business

Filed under: Uncategorized — cristi May 16, 2008 @ 1:30 am

These are the latest news from the online video advertising business:On 9th of March, http://blog.streamingmedia.com wrote about Streaming Media East Conference that will take place on 20 and 21st of May at the Hilton Hotel in New York. One of the topics will be “Online Video: Should Content Creators Get a Cut?” about the importance of writers, directors and actors involvement in producing online video content.

About the same Conference streamingmedia.com wrote on 7th March about the session entitled “Ad Networks Vs. Branded Video Sites”. The conference will answer to the question of how the video advertising budgets will be shared in the increasingly disaggregated world of online video. Find more from this link.

Lostremote.com wrote on the same day about the new adversing opportunities like placed based advertising (Malls, gas stations, stores, etc.). Read more about the subject from here.

NBS launched iCue in 5th of May. iCue.com is a site that leverages NBC News archives to provide a free “collaborative learning community” for ages 13 and up.

On 5th of May the New York Times wrote an article about mobile TV has caught on in other countries than U.S.A. In Japan, 20 million phones are equipped with TV receivers. South Korea has 8.2 million. By contrast, it’s estimated than 100,000 people have subscribed to Verizon’s mobile TV service since it launched in March of last year.

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