Online video advertising business news
Clickz.com wrote on 15th of January about the Pubmatic AdPrice Index that shows prices for Internet display advertising in the fourth quarter have dropped significantly from the same period last year. The price for advertising on Web sites of all sizes dropped by about 53% from Q4 2007 to Q4 2008.
AdOperatinsOnline.com wrote on 22nd of January about the release of the AccuStream research. The study reveals that online video gross media spend totaled $2.12 billion in 2008, up 36% over 2007, and forecast to continue double-digit increases through 2010 at a moderating rate.
The research report, Online Video Media Spend: 2003 – 2010, calculates multiple ad sales components corresponding to annual growth 2003 – 2010 by avail unit: pre-roll (short and long-form execution), In-banner video, overlays, in-game, podcast, player display and skins.
The same website wrote on 28th of January about a study made by The Fournaise Marketing Group that shows that 60% of all advertising spending it tracked around the world in 2008 failed to deliver the results expected by their marketers.
TechCrunch wrote on 21st of January about the fact that YouTube will let big content partners bring their own ads. So far, most of the ads have been contextual overlay ads sold and served up by YouTube. Currently very few media partners are able to sell their own ads on YouTube, but industry sources expect that this program will soon be expanded to more big media partners, possibly before the end of the first quarter.
On the 29th of January comScore released the 2008 Digital Year in Review report that ranks the 20 fastest-growing Web properties. The first five fastest-growing sites are Break Media (+279%), Glam Media (+144%), Infospace Network (+134%), NetShelter Technology (131%) and Everyday Health (+121%).
The same report shows that the number of display ads served in the U.S. is actually slightly down from a year ago. Even so, comScore estimates that 4.5 trillion ads were served to U.S. consumers last year. That comes to 2,000 ads per month per person.
TechCrunch announced on 29th of January that YouTube has made it easier to add annotetiond to the video. Annotations, which were introduced to the site last June, consist of little grey popups that can include standard text boxes or speech bubbles, or offer interactive links to other clips.





