LostRemote.com wrote yesterday that NBC will offer 2200 hours of live video during the Beyjing Olympics. The only limitation it that events that will be televised on NBC will not appear online until after they air.

LostRemote also announced on 30^th of June that Family Guy creator, Seth Farlane has teamed with Google to distribute a new internet-only cartoon series. The series will be distributed using AdSense targeting.

New Y Combinator start up Posterous launched on 28^th June and it is believed to be the simplest blogging platform to date. To create a blog on Posterous you just have to e-mail somting to post@posterous.com. Read more about on TechCrunch.

On the 27^th of June TechCrunch wrote about the launch of Elevator Pitchers, a site for startup CEOs and founders to upload a 60-second video explaining what their companies do and how they make money. Read the entire article here.

Google announced on 27^th June its odd Google Media Server. This i sa Windows app that finds photos, music and video an makes them available to DLNA devices (PlayStation 3, Xbox 360 or Media Center PCs).

TechCrunch on 26^th June that after CNNs IReport or GroundReport that MySpace has partnered with NBC News and MSNBC.com to launch its “Decision ‘08 Convention” contest, which will offer two MySpace users the chance to attend and report from either the Republic or Democratic national convention.

 TechCrunch anounced on 9^th of June that the popular video newx blog GigaOM has lauched a new TV station, NewTeeVee. The site contains various videos from sites like YouTube, Blip, etc.

Also TechCrunch wrote on the same day about Viewzi, a visual search site. Viewzi wants to correct the problems that traditional visual search engines like the fact that they are suited for a few specific kinds of queries. Viewzi draws its flexibility from its “views”, each of which is essentially a customized search aggregator. After entering a search term, Viewzi tries to figure out what you’re looking for, and presents the results in an appropriate view.

LostRemote announced on 9^th of June the launch of the new 3G iPhone. The new iPhone will have build-in GPS and Microsoft Exchange support and the prise will be substantialy lower that the previous costing only $199 for the 8GB model and $299 for the 16GB model.

The New York Times wrote on 9^th of June about the digital transition from mainstream TV to digital sub channels and online video. Read more here.

Advertising age announced on 8^th of June that YouTube preferred content partners will soon be able to sell ads on their own content. The spoils would be split between Google and the content creator in a revenue share agreement.

Also on tht 8^th of June LostRemote wrote about a new social network concept that instead of being beared to an individual focuses families. The network will be developed by Disney and will roll out this summer. The site will also weave in editorial content - making it more than just social networking.

Microsoft CEO Steve Ballmer spoke with Washington Post editors and reporters about the future of media. “In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion,”. Read more here.

These are the latest news from the online video advertising business:On 9^th of March, http://blog.streamingmedia.com wrote about Streaming Media East Conference that will take place on 20 and 21^st of May at the Hilton Hotel in New York. One of the topics will be “Online Video: Should Content Creators Get a Cut?” about the importance of writers, directors and actors involvement in producing online video content.

About the same Conference streamingmedia.com wrote on 7^th March about the session entitled “Ad Networks Vs. Branded Video Sites”. The conference will answer to the question of how the video advertising budgets will be shared in the increasingly disaggregated world of online video. Find more from this link.

Lostremote.com wrote on the same day about the new adversing opportunities like placed based advertising (Malls, gas stations, stores, etc.). Read more about the subject from here.

NBS launched iCue in 5^th of May. iCue.com is a site that leverages NBC News archives to provide a free “collaborative learning community” for ages 13 and up.

On 5^th of May the New York Times wrote an article about mobile TV has caught on in other countries than U.S.A. In Japan, 20 million phones are equipped with TV receivers. South Korea has 8.2 million. By contrast, it’s estimated than 100,000 people have subscribed to Verizon’s mobile TV service since it launched in March of last year.

 This are the news from Online Video Advertising in the week that has just passed:

Google announced on 23^th of Apri that they had added image (banner) ads to its mobile ad offering. The new feature from Google places the company up against Yahoo, AdMob and others in offering a full range of mobile advertising options but the question is put if people would actually click on ads displayed on mobile phones. You can read more about this on Googlemobile blog.

StartYourTube.com is a new site that offers exactly what the name implies. You can create by using this site your own “tube”, customize it with colors and graphics, mask it to your own domain, invite friends, and start loading content. The tubes have also sections for pictures and audio files uploads and has a blog incorporated. (Techcrunch, April, 24^th)

Twitter launched according to Techcrunch on Tuesday the 22^nd of April a new site, Twitter Japan. The new site is basically the same as Twitter.com but with customized display Japanese ads. You can learn more about this news from Techcrunch.com .

Video site 5min released also on 22^nd a new beta version of their video player called SmartPlayer. The system is inovating by introducing support for text, video and images that can be meerged into a single embeddable flash widget. More about SmartPlayer here.

Lostremote.com wrote on18^th April about the fact that msnbc.com set a video record of 125.7 million streams on 7 million unique users, more than CNN.com. Also, Hulu announced this days that its video players have been embedded 105,000 times on 12,000 sites a month after its launch.

 Another week has passed and many things happened during this time:Hitwise.com announced on April 14^th that visits in the online category were down 7% but the number is equal to the spent per user. The leader in raise is YouTube with 32% while sites like MySpaceTV or GoogleVideo lost a lot of visits.

LostRemote.com announced on 16^th April the results of a new study made by Borrell Associates. The study shows that online video will continue to grow and predict that video ad spendings will hit $5 bilion by 2012. More about the study here.

Also on the 16^th of April ComScore announced through TV Week that Internet users in the U.S. watched over 10 million videos in February, up 66% over last year and up 3% over January.

Move Networks company announced on 14^th April that it raised $46 million in a C round of venture financing led by Benchmark Capital, and also included Cisco, Comcast Interactive Media, Televisa, Steamboat Ventures and Hummer Winblad Venture Partners. Move Networks is becoming one of the preferred video streaming partners for many major media sites, including ABC.com , Discovery.com or Fox.com.

TechCrunch.com announced on the 14^th of April that Google Maps will include beside photos of places uploaded by users videos provided by YouTube. More about this news and photos here.

”Pluggedin, a music video and community site that sees itself as a Hulu for music, has just launched in public beta. The site’s biggest selling point is its high quality video content, featuring music videos from labels including EMI, Sony BMG, and Universal Music Group, along with a number of independent labels.” Find more from the art article written oabout Pluggedin by TechCrunch on 16^th April.

Another week has passed and new things happened in the online video advertising business:Streamingmedia.com announced that Digital Fountain launched (for now in Beta version) a new streaming video system “DF Splash” that allows users to add video to their sites. The problem is that in order to use this demo version you must first download a plugin that only works with Microsoft XP. You can find more by visiting DF Splash site or Streamingmedia.com.

Lostremote.com wrote on 6^th of March about the restructuring at Fox Interactive Media in order to focus on rolling out ist “HyperTargeting” ad platform. This is an effort to better monetize MySpace.com and create a larger network to open to third-party publishers. The complete information are available on ClickZ site.

Also in the last week, Google tested the impact of 30 second comercials embedded in online content. The test was a success and the 30 second spots performed slightly better in purchase intent although the ads were originally designed for TV. The tests come as a result of the efforts made by Google to monetize more efficiently YouTube: “YouTube has the potential to open up that brand awareness advertising bucket to Google.” (link to Lostremote here)

Lostremote.com anounced on 2^nd March that Blinks company has lauched a P2P video service called BBTV. The new thing about BBTV is that it offers full screen online television and TV-quality. The system resembles Joost but it also has some new features. For example, you can click a button to get deeper information on something on-screen or read the shows transcript.

 This are the major news in Online Video Advertising from last week:

Google rediscovered TV ads. In recent statements, Google execs seem to be more and more interested in the development of a product on a cable system and dish network. Michael Steib said there are national advertisers that don’t buy TV but should. “They think TV isn’t for them. We think TV is for them,” he said.

On March 26^th Techcrunch.com wrote about the new system from Omnisio that allows you to use previous Internet video content to create new ones. For now you can use videos from YouTube, Google Video, or Blip.tv, cut parts and paste them together in your own video by taking URL addresses and drag a few sliders to indicate where each should begin and end. Another innovation Omnisio brings to online video is a new commenting system that places comments within videos as popup bubbles.

Techcrunch.com also announced on March 27^th that CBS is testing HD streaming. For now, just some shows are available in HD streaming but CBS is planning to increase the content. More and more powerful TV stations and Internet broadcaster offer high definition streaming. Hulu for example provides already three levels of quality: 360p, 480p, and 720p.

On April 3^rd and 4^th in Netherlands’ capital city Amsterdam The Next Web Conference will take place. The Next Web Conference is The European conference for industry thought-leaders, leading web-companies, innovative Startups, visionaries and real Web savvies. More about the conference here.

A study released by Newspaper Association of America show that the decline of newspapers is more rapid that thought. Advertising revenue in 2007 ($42 billion) are down with 9.4% compared to 2006.

In comparison, Internet ad revenue are growing with 18.8% to $3.2 billion compared to 2006. This shows that newspapers are considering Internet to be a solution for their business.

On Marketingconversation.com you can find a very interesting article about the increase of online video advertising and the ways in which it is possible. “The Association of National Advertisers and Forrester Research are pointing out the 62% of marketers now believe that TV advertising has become less effective over the past two years.” This is why 87% of the marketers plan to spend more this year on online advertising. The question is if marketers are not in a rush and if they are not faster than the market (see the article here).

We added to NoPrimeTime Ad Server new features that will help you even more, custom curtains, new targeting sollutions, live streaming and many more:

NoPrimeTime Video Ad server now available on Silverlight players. If up until now the system allowed ads to be shown on Adobe Flash platforms -that are largely used by video content owners- the NoPrimeTime Video Ad Server system also works on Silverlight players (Microsoft), through a video server client.

NoPrimeTime Video Ad Server, now in live streaming. Our system can now be used to insert ads in live streaming contents shown on the Internet. All the usual video ad formats (mid roll, post roll, interactive ads, etc.) are now available and can be used to monetize your live transmitted video contents. 

Financial accounting reports. NoPrimeTime Video Ad Server offers you the possibility to follow your campaign’s cost or associated costs. You can check the costs of your ads and campaigns on different channels, as the system makes the distinction between the ads you used for your internal promotion and your customers’ paid ads. Following your particular interests, you can see the statistics either in a large view or narrowed to one day or one aggregate.

Memorable, unique executions that enhance the brand experience. For example, this can be obtained by introducing a custom curtain before and after the video ad. While watching a certain video content, the user will be announced that a commercial is following by this custom curtains that also make him re-live the TV experience.

Flexible, customized ads. In comparison to other systems that offer just two or three types on online video ads, NoPrimeTimeVideo Ad Server offers a variety of formats and different ways of integrating them in each client’s web content: video format ads, interactive clips, real time actualization, ads that can be introduced as pre-roll, mid roll, end roll or inserted in the video content. NoPrimeTimeVideo Ad server also gives you the opportunity to choose from a large number of customizing criteria that will guarantee a targeted and personalized distribution of your ads.

Complex targeting. Flexible and complex targeting of the ads allows advertisers to develop an efficient campaign, as they are able to choose from a large number of different options like:

1. prioritizing campaigns
2. geographical targeting
3. time schedule targeting
4. frequency capping: a user can only see the ad for a limited number of times in a defined time period

This complex targeting also gives you the possibility of customizing your campaign to be shown or to be clicked an exact number of times, to extend your campaign with ten days if the total number of ads was not reached, etc.

Direct access to reports for your client. NoPrimeTime Video Ad Server can facilitate your job by sending direct reports to your client about his online video ads. You can choose for the report to be directly sent by the NoPrimeTime Video Ad Server with all ratings so that the client can see the success of his campaign.

Redundancy and speed in delivering online video ads. Metropolitan speed can be obtained using the NoPrimeTime Video Ad Server by distributing ads either from the NoPrimetime servers or from the publishers’ storage.

Tag based targeting. NoPrimeTime Video Ad Server allows you to target your campaigns not just by choosing specific videos on which you want your ads to be displayed but now you can use a new feature, excluding tags. This can be achieved by simply excluding tags that would not be of any use to your particular campaign.

Good ad management system. NoPrimeTime Ad Server gives you the opportunity to manage your campaigns and also filter them by client, status, starting/expiration date, number of acquired views/clicks.

On the 12th and 13th March, the 2008 McGraw-Hill Media Summit took place in New York, having keynote guests like Robert Iger, President and Chief Executive Officer at the Walt Disney Company and Leslie Moonves, President and Chief Executive Officer, CBS Company. The summit debates and workshops were focused on new media, on the issues referring to new media development and ad consumption integrated in online video.

At the same time, a new study made by ABIresearch on online video ads shows that consumers tolerate ads in exchange for free online video. Some 86% of respondents are viewing online video content, the most popular type being news clips (65%), followed by movie trailers and user-generated content (about 43% each). The study shows that almost 75% of the respondents accept online video ads. (for more information see here here).

In a large article on techcrunch.com (18^th March) you can read about Yahoo’s growth plan that targets a raise of 73% in the next three years by focusing on display ads, mobile and better search. Yahoo sees the big opportunity in displaying advertising and entering the top ten on the market.

Aslo this week, Facebook announced new and simplified privacy controls and the launch of Facebook Chat (that’s the official name; to be released in the coming weeks). The service will be built into user’s Facebook pages and allow them to web chat with their Facebook friends.

On Monday Adobe announced that Microsoft had licensed Adobe’s Flash Lite software so that Flash based content will be able to be viewed within Internet Explorer on future versions of Microsoft Windows mobile phones.

Viddyou, a video sharing site for video bloggers launched in 2007 anounced yesterday that the site is improving its system by releasing a high definition video and adds a premium membership option. The launch comes as a response from the video sharing sites to the YouTube high definition video system

We are working hard on the NoPrimetime system to make it more and more useful for you but we also look on what is happening worldwide in the online video advertising trend.

In the recent months many other studies (see here) were released showing the effectiveness of online video advertising. One of the studies reveals that by the year 2011, 25 percent of media consumption will be on the Internet with 15 percent of advertising spending in comparison to todays 20 percent of all media consumed on the Internet in the U.S. but just 7.5 percent of advertisers’ budgets.

An interesting news came from YouTube that announced it considers introducing live video streaming. The idea comes from the fact that more and more people expect live streaming from mobile phones. Click here for more.

A similar system was launched by LiveCastr in January at the World Economic Forum in Davos. LiveCastr system can be used only by downloading a software to the phone - meaning that only a handful of handsets can currently be used with the service.

On 21^st of February Financial Times wrote in the Media&Internet section about Google launch of online video ads. “Google’s video ads will take one of two forms: banner ads, which will run at the top of the video screen, and “overlay” ads, which will be inserted on top of videos as they play. The ads will be selected based on the content of the video and the web pages on which they appear.“

AdCamo offers from 7^th March an interesting new system, Background Advertising. The idea is that on your blog you will display ads, but along with a banner the advertiser also gets to post their image(s) on your sites background as well. The ads are offered on both a CPC and CPM basis.

Another study from Nielsen Online shows how people use the web video. It reveals that women tend to favor network television on the Internet, while men are drawn to user-created content.

Also in the recent period major things happened, Yahoo introduced two online video advertising formats (”clickable” and a three-second splash ad that appears when a video is launched) and said it would also offer overlay ads through its recent acquisition of Maven Networks.

An interesting new approach in online advertising is the technology developed by Innovoid that empowers video content producers to place interactive virtual items into their video. You can find the complete article here.

In a very interesting article on searchengineland.com (see here), you can find ideas about how online video ads could help small businesses: “Online video advertising plus search engines equals an opportunity for small businesses to tell their brand story by integrating relevant content, testimonials, product demonstrations, promotions, and more”.

These days in New York takes place the McGraw – Hill Media Summit, a very important gathering in the media field and one of the first major gatherings of the year. At the summit was also present Disney president and CEO Bob Iger that talked about the idea that the computer will soon supplant the television as children’s screen of choice. “In the years ahead, broadband on the computer will be the primary source of entertainment for kids,” he said. “It’s just as important to them as the TV set now.”

So, good news about online video advertising that make us work harder. Keep in touch!